Thanks to AI, there's no shortage of new ideas. So it's easy to jump straight to tactics ("We need to send more emails!") without a strategy behind it.
Despite your best intentions, the campaign you meant to launch is collecting dust in a Google Drive folder, and donors still aren’t hearing from you as often as they should ...
The truth is, you don't have a marketing problem. You just don't have clarity on what to prioritize and direction on how to get it done. So your mission is going unnoticed, your audience isn't taking action, and you're missing out on raising critical funds.
After working in the corporate, nonprofit, and agency worlds, I eventually joined the 'Great Resignation' and started my own business.
Change may be scary for most people, but it fuels my passion for helping organizations that care more about purpose than profit. For the last 5 years, I've helped teams like yours find clarity and direction to advance their missions - because the 'why' you exist matters.
Some people use the term "consultant," but I prefer partner. Those who've worked with me know I would never hand you a strategy deck and then disappear. I become an extension of your team (whether you planned for me to or not). Because when I start something, I make sure to finish it and deliver measurable results. Sometimes that takes 3 months or 3 years.
Having been in this industry for almost a decade, I know the difference between what looks good on a slide and what's realistic. So, you can trust that I'll create an integrated plan that genuinely works for your team.
Hi, I'm Emily!
From optimizing your donation page and creating an email sequence for new donors to developing content that communicates impact and identifying sustainable opportunities to strengthen donor acquisition and renewal - I'll help you plan, execute, and track your fundraising efforts.
Whether you need an integrated marketing and communications plan for the year or a roadmap for a specific campaign, I'll work with you to build a cross-channel strategy that's sustainable for your team - outlining what we want to achieve, how we'll get there, and how we'll measure results.
Your email list is a direct line to your supporters. I'll conduct an in-depth audit of your database, implement a list hygiene protocol, segment your audiences, create an automated welcome series, launch a re-engagement campaign to win back your inactive subscribers, and help your team with email builds and sends.
Numbers don't lie, and tracking performance regularly is the key to knowing if something is working (or not). I'll collect data from across all of your channels, explain what the numbers are actually telling you, and translate it into clear recommendations for how to drive better results.
Trying to figure it out yourself and feeling ... overwhelmed? Frustrated? Sometimes you just need to talk it through with an actual human being who understands your problem and can help you find a solution that works for you (sorry, Claude).
Whether it's a year-end fundraising campaign or a new program launch, you can always pull me in to help with one-off projects throughout the year. I can either start from scratch or pick up where you left off and get it done in time.
Best for when you need someone to oversee the development and execution of your annual marketing plan or campaign strategies. I'll provide leadership, direction, and performance tracking at every stage.